Copywriting Services

Freelance Senior Copywriter | Content Marketing | Content Strategy | Brand Narrative

Brand narrative for any medium

Connecting with intent

It doesn’t matter how much changes online, one thing always rings true for branded content: Relevance.

I focus on content that customers want to read. Well-researched, useful content that answers questions, solves problems and inspires action. If you need a hands-on, strategic copywriter that can tackle projects of any size, let’s talk.

Actionable content that makes brands useful

Insights that inspire action.

No one likes to give their details away and get little in return. From gated content to market research, you have to make content worth peoples’ time and energy. I have over a decade of experience in producing and editing a range of long-form content pieces that have yielded impressive results for clients, including market research projects, industry insights, templates, ebooks and customer case studies.

Ad-hoc support for marketing and growth teams

Growth without the headcount.

Startups and scale-ups need content to support growth, but often can’t justify having a full-time writer on staff. I provide ongoing support on a casual or project basis and have worked with everything from fledgling startups with no marketing support to large multi-functional teams. Having a freelance copywriter to call upon regularly allows businesses to scale content as needed and only pay for what they need.

With a broad depth of experience and insight across industries (corporate, consumer, B2B and non-profit), I pride myself as being a marketing generalist who can quickly establish business needs and adapt my writing to suit. Most clients have worked with me for over a year, some more than five!

Nice words I didn’t write

Client testimonials

  • Mel continuously went above and beyond. Her insightful, meticulously crafted B2B content was instrumental in building Eventbrite’s brand reputation and sales pipeline in the APAC region.

    Courtney Johnston, Eventbrite

  • Mel is aways reliable, efficient and producing great content for us. She’s puts on her ‘Tixel’ hat incredibly quickly and turns very rough briefs into content we’re proud to share.

    Jason Webb, Tixel

  • I have never worked with someone who was so quickly able to speak/write with exactly the tone and vibe I wanted. Mel knew what we were trying to say better than we could ever articulate.

    Joshua Boys, Arkahna

  • Mel is a sharp, switched on, highly intelligent professional. An independent thinker, with a super solid work ethic, she is an absolute star for anyone she works for.

    Stephan McLardie, FCB Global

  • She's always open to collaborating with team members, provides good suggestions for improvement and takes all comments into consideration. She is a great partner to work with and I would 100% recommend her.

    Zac Leigh, Tixel

Where to from here?

  • View portfolio

    Work samples from clients across Australia, the US and UK including Eventbrite, Vision Australia, Tixel, Belong, GoodHuman and more.

    Portfolio

  • About Mel Kershaw

    A Senior Copywriter/Content Lead with 20 years experience in marketing, strategy and advertising across tech and for-purpose organisations.

    About

  • Get in touch

    I don’t need a perfect brief to get started. If you have a goal and a budget, send me an email or message over LinkedIn and let’s chat further.

    Contact