Mel Kershaw

Marketing & Communications since 2006
Freelance Senior Copywriter & Content Strategist since 2015

A curious and entrepreneurial nature has led me on an interesting career path across US tech companies, non-profits, local businesses and some of Australia’s best advertising agencies. This background means I’m commercially minded in everything I write. I think strategically about business objectives and put customer needs front-and-centre to create engaging, results-driven content. I pride myself on writing helpful, informative pieces that provides clear direction on what to do next.

If this sounds like something that could benefit your business, please get in touch. You can also check out my work history and LinkedIn profile here.

Expertise

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    Content Marketing

    Targeted online copywriting that is written for humans and optimised for search.

  • Content Strategy & Brainstorming

    Fresh thinking and content that builds brand reputation and sales opportunities.

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    Educational Content

    Fact-based educational content, help articles, and product guides.

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    Market Research

    Insights for market research reports, industry trends and media releases.

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    Website Copy & Tone of Voice

    Copywriting to help articulate your brand values and tone of voice, including web site copy, taglines, and internal style guides.

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    Long Form Copy & eBooks

    Long form copywriting for ebooks, templates, industry reports, award submissions and keynote presentations.

FAQs

  • I am based remotely from my home office in Perth, Australia (time zone +8GMT). Working remotely means location is not a barrier and my words appear online for audiences in APAC, the US, and UK. I also have experience localising international content for the Australian market.

  • No, I focus purely on content production and strategy. I create engaging copy that can be shared on social media to accompany campaigns, but it's not my primary role and I do not offer management or monitoring services.

  • After discussing the type of work and/or research required I can provide project and hourly rates to suit your budget and needs. I do not offer a per-word rate as I believe in producing high quality work at the right length, not padding out content to make an extra buck.

  • With a broad depth of experience and insight across industries, I pride myself as being a marketing generalist who can quickly establish business priorities and fit my writing to suit what your audience needs.

    That said, I also have a great deal of subject matter expertise including:
    - Events and event marketing
    - Technology and SaaS
    - Hotels and tourism
    - Restaurants, reviews and neighbourhood guides
    - Education
    - B2B Communications
    - Parenting
    - Non-profits and fundraising
    - Property management
    - Vision and health
    - NDIS

  • Sure can! I am flexible to work with your chosen online CMS and email platform including WordPress, Webflow, Squarespace, MailChimp, Mail Manager, Campaign Monitor, Prismic, as well as proprietary in-house systems. If you have no idea what any of this means, that’s ok too! I supply draft content in Word, Pages, or Google Docs, based on client preference. Whether I upload and manage the content or your team handles it is up to you.

  • My availability and work capacity changes throughout the year, so I am always open to conversations about new projects and ongoing work on a remote, part-time basis.

    I have a number of long-term clients that I have worked with for many years and am therefore unable to accept full-time or on-site positions, even on a short term contract basis.